MY TOP GUN PROJECTS
SUZUKI AUTOMOBILES
BRAND DEVELOPMENT
Suzuki Brand adaptation to Colombian Market, by creating a strong brand strategy, empowering it with unique storytelling to develop the portfolio campaigns and positioning as one of the most consistent growing companies in the vehicles category.
PAYUBIZ FROM PAYU
INNOVATION CAMPAIGN
The app that challenged EFTOPS without making people feel like cavemen.
Banking is probably the sector where the digital transformation is experiencing the strongest change. In this context, we realized that positioning an innovation should not focus on the product but on its users; generating empathy with them, not calling them cavemen; but by understanding their problems and presenting solutions.
NORTON - SAINT GOBAIN
BRAND CAMPAIGN
In a country where the work done with the hands is undervalued, and the White-collar workers are given greater prominence and recognition than the Blue Collars workers. Within this context, brands in the category of abrasives and machinery end up communicating from a functional level, going unnoticed; Norton decides to focus its communication on the consumer, exalting their professionalism and daily work, becoming the icon of the Blue Collar in Colombia.
DANONE: ALQUERÍA
PRODUCT CAMPAIGN
Alqueria sought to improve the positioning of its products in the yogurt category. The brand launched a communication campaign to refresh its image, through new, more practical packaging, which favoured portability and consumption, avoiding spills.